Big Creek Boats
The Premier Boat Brokerage on Lake Lanier
Website Development
WordPress Development
API Integration
2025
Big Creek Boats isn’t just about selling vessels. It’s about conveying the romance of the water. Quiet early mornings. Clean lines carved against the sky. The scent of fresh air. I wanted a site that lets people taste that feeling — even before stepping on the deck.
Project Overview
The finished product is a fully custom WordPress site, designed and developed from scratch to connect directly to live inventory from Boats.com. Built for both beauty and precision, the site balances clear storytelling, data-driven listings, and a refined aesthetic.
BOATS.COM API INTEGRATION
For boat owners and brokers, the integration with Boats.com’s live API transforms the site into a powerful sales tool.
- Listings on Boats.com automatically appear on Big Creek’s site—no manual upload required.
- Price, specs, and photos pull directly from Boats.com’s database to ensure real-time updates.
- Boat pages are styled to match Big Creek’s brand with a easy inquiry options.
- Users can search, sort, and filter Big Creek’s entire boat inventory without visiting boats.com
For sellers, this integration means maximum visibility: one upload reaches both Boats.com and Big Creek’s curated marketplace with zero redundancy.
Experience & interface
The experience is built around two key journeys: exploring available inventory and listing a vessel for sale.
- Advanced search and filter controls let users narrow results and find their dream boat.
- Sorting options organize inventory by relevance, price, or date added.
- Broker tools allow Big Creek to customize where and how their listings are displayed.
- Responsive grid system maintains consistency across screen sizes.
- Seller submission form provides an easy way for boat owners to begin selling their boat.
The result is a seamless, modern browsing experience that feels fast and effortless on every device.
PROCESS
Wireframes and design prototypes were built in Figma, then developed as reusable components in WordPress. Each section—hero, listings, content, contact—was translated directly from design system to code to preserve visual intent.
The integration layer was custom-coded to fetch, clean, and render live data from Boats.com in the brand’s exact design style.
Design Approach
Working within the existing brand system, I focused on the details that shape the user’s experience
- Impactful imagery as the centerpiece, giving each vessel presence and atmosphere.
- Elegant, restrained layouts that feel more like a catalogue spread than a crowded grid.
- Soft edges and subtle spacing to create a sense of calm and flow.
Outcome
Big Creek Marine Group’s new platform unites luxury design with technical precision. It represents their expertise on Lake Lanier while giving sellers a more powerful, automated way to list and manage inventory.
Stacks & Tools
WordPress • PHP • JavaScript (ESNext) • GSAP • Lenis • ACF • SCSS • REST API • Figma
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