A practical tool for exploring your brand’s identity.
Your Info
Current Brand Questions:
What works well with your current branding?
What challenges do you have with your current branding?
What are your expectations for the new brand identity?
Using 5 adjectives or short phrases, describe your brand’s desired look and feel.
Using 5 adjectives or short phrases, describe your brand’s desired tone of voice for written communication.
Do you have imagery, icons, or symbols you need represented somehow?
Are there colors or tones that reflect your organization we should know about?
Are there specific things we should avoid?
Are there specific things we need to keep in mind?
On the scales below mark where your logo and look and feel would fit stylistically